Diary of a Designer Bride-to-Be : an insight into the mind of a designer
I am currently in the midst of finalising our wedding invitations and after ‘Save the Date Gate’ I have to say, things are going just as haphazardly! Don’t get me wrong – I am enjoying every minute of it and it’s essentially a ‘dream job’ but the client (moi) is an absolute nightmare.
While I will wait until the guests have seen the finished stationery to share it online, I wanted to give a brief insight into the mind of a designer when designing one’s own stationery.
Without giving much away, some of the elements of the invitations are going to be gold in colour. Simple enough, right? Just pick a gold, Tamsin. Surely? No. These are some of the thoughts that have GENUINELY crossed my mind while pontificating over the TINY decision of the ‘perfect’ shade of gold for our stationery.
- “This shade of gold is quite muted – will people think WE are drab if I choose this??”
- “This gold is lovely and sparkly but perhaps it will appear ‘trashy’ and I don’t want people to think I design ‘trashy’ stationery”
- “All these golds will look different in different lights, so how can I guarantee people will see them in the way I intended? Would it be too much to have an ‘invitation opening party’ in a controlled light environment??”
- “What if by chance, when opening the invitations, the recipient happens to have a GF Smith swatch book to hand and compares to other gold swatches and decides the whole thing would have been better in a different shade of gold?? I'll be mortified!!”
- “Will this gold shade fade over time? Will our future children’s children wonder how I ever became a stationery designer with such terrible taste in gold?”
- “Will I get arrested by the Colour Police for misuse of the colour gold? I just couldn't handle the embarrasment.”
Poor Mr. R has of course been subject to many a fraught tirade on this matter (and others of equal importance). I have sat with him countless times surrounded by swatch books, samples and proofs providing an in depth analysis of pigment from one shade to another. Me rambling at a hundred miles an hour, having heart palpitations and increasingly sweaty hands and him patiently listening and nodding whilst secretly dying inside and wishing he was watching the episode of Top Gear that he’s seen 7 times already.
Don’t get me wrong, I realise that in the ‘real’ world, there are matters of real importance, relevance and concern that I could be thinking about and even doing something about. And of course I do. It’s just that sometimes the irrational designer inside me takes over and creates an absolute monster.
It's not taking over my life. Honestly. I definitely didn't just google if there is such a thing as the 'Colour Police'. (There isn't, if you're interested.)
Hashtag Designer's Problems.